Mygift giftcardmall com Balance

 

cMygift.giftcardmall.com and the Shift to Giftcards.com: What It Means for Your Visa Prepaid Gift Card

In recent years, customers of prepaid gift cards have seen the digital landscape around these popular spending tools evolve. One notable change involves the Visa prepaid gift card website cMygift.giftcardmall.com (often seen printed on the back of physical cards or referenced as GiftCardMall/MyGift), which has now been absorbed into the larger Giftcards.com platform. This shift reflects a broader consolidation in the gift card industry and aims to streamline services for users, but it has also created some confusion for cardholders. Here’s a complete overview of what changed, why it matters, and how you can still manage your Visa prepaid gift card. 

The Old System: GiftCardMall and cMygift.giftcardmall.com

GiftCardMall was a well-known online destination where consumers could purchase and manage prepaid gift cards, including Visa and Mastercard products. For Visa cardholders, the cMygift.giftcardmall.com domain (often shown on card packaging as mygift.giftcardmall.com) was the go-to portal for card activation, balance checks, and transaction history. This site allowed users to enter their card number, expiration date, and security details to get up-to-date information on their funds. 

However, as part of broader business decisions, the parent company Blackhawk Network — which owns both GiftCardMall and GiftCards.com — began restructuring its online services. In April 2024, GiftCardMall officially rebranded as GiftCards.com, and traffic to the old GiftCardMall.com domain began redirecting to the newer GiftCards.com website.

Why the Change Happened

The consolidation of GiftCardMall into GiftCards.com was driven by several strategic goals:

• Simplifying the user experience: Maintaining one central platform instead of multiple separate sites helps reduce confusion and makes online navigation easier for customers. 

• Streamlined technology and support: A single system allows for unified customer service tools, improved security measures, and consistent maintenance, which can reduce errors and enhance performance. 

• Brand focus and efficiency: GiftCards.com has emerged as a larger marketplace for prepaid cards and digital gift cards, so centralizing offerings under this recognizable brand is a logical evolution for the business. 

While the name and web address for purchasing and general card management changed, the underlying products — including prepaid Visa gift cards — remain the same. Your card didn’t disappear; the way you access its services simply shifted. 

What’s Still the Same — and What’s Different

Even after the migration to GiftCards.com, the actual prepaid Visa gift cards you own continue to function as they always have. They can still be used at most mygift.giftcardmall.com merchants that accept Visa. However, how you manage certain cardholder actions may vary:

What Changed

• The old GiftCardMall.com home page and related service pages are no longer active and now redirect to GiftCards.com. If you type GiftCardMall.com into your browser, you’ll be taken to GiftCards.com instead. 

• For new gift card purchases and general account services, you’ll be working through GiftCards.com rather than the old GiftCardMall site. 

What Stayed the Same

• Many older cards still have mygift.giftcardmall.com printed on the back — and those links still work via redirection or by accessing the dedicated subdomain at mygift.giftcardmall.com for balance checks and card management.

• Activation, balance inquiries, and transaction history are still available for your Visa prepaid gift card, though the process may route you to the appropriate portal within the GiftCards.com ecosystem or a related official subdomain. 

How to Manage Your Visa Prepaid Gift Card Today

If you have a Visa prepaid gift card that references cMygift.giftcardmall.com, here’s what to do:

1. Visit GiftCards.com: Start at the main site — www.GiftCards.com — to explore balance check, activation, or support options for your card. 

2. Use the dedicated balance page: Many users find it helpful to go directly to the balance-check section on GiftCards.com or use the original mygift.giftcardmall.com subdomain, which continues to function for older cards. 

3. Follow instructions on your card: Always use the URL and phone number printed on the back of your physical card as the authoritative source of how to manage that specific card. 

Is It Safe and Legitimate?

Yes — the transition to GiftCards.com is legitimate and managed by the same reputable company. Blackhawk Network is a significant player in the prepaid card industry, and the redirects from the old GiftCardMall domains are intentional and secure. 

However, be cautious of third-party sites or unofficial URLs that mimic the original domains; always verify that the website you’re using is legitimate (look for “https://”, correct spelling, and the expected domain).

Final Thoughts

The move from cMygift.giftcardmall.com to GiftCards.com represents an effort to unify prepaid gift card services under a single, streamlined platform. Although the web addresses have changed, your Visa prepaid gift card still works — and you can continue to activate it, check your balance, and make purchases just as before. By understanding this transition, you’ll be better equipped to manage your card in today’s digital gift card landscape.